Sideyard

At Sideyard Cocktails, I supported the brand through creative direction, video, photography, and ongoing social media management. I collaborated with athletes including pro skateboarder Chris Cole and MMA fighter Paulina Granados, creating lifestyle-driven content that strengthened the brand’s voice and presence across digital platforms.

Year

2021-2022

Client

Sideyard Cocktails

Service

Multimedia

Location

San Diego, California

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At Softopper, I led photography, videography, and digital design to elevate the brand’s visual identity and market presence. I played a key role in rebranding the company, including redesigning the Softopper “ST” logo mark, which is now used across products, packaging, digital platforms, and retail materials. I created advertisements, product photography, launch content, and in-store assets while supporting campaign rollouts across web and email channels in collaboration with cross-functional teams. My work helped modernize the brand aesthetic, strengthen consistency across touchpoints, and position Softopper with a more premium and recognizable identity in the market.

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