Thunderhill

At Thunderhill Raceway, I creatively directed and designed the track’s annual coffee table book, shaping the visual narrative, layout, and overall aesthetic to showcase the energy and heritage of the racing community. The publication elevated the brand’s presence, serving as both a premium marketing asset and a storytelling piece that strengthened engagement with drivers, sponsors, and fans. In addition, I redesigned and modernized the Thunderhill logo, refining the brand identity to create a stronger, more contemporary visual system that better reflected the track’s legacy and future growth.