Bestop

At Bestop, I led photography, videography, digital design, and social media across a wide range of marketing initiatives, creating advertisements, organic and paid social content, and physical assets such as product catalogs, nationwide retail displays, vehicle wraps, and Bestop’s SEMA booth. I supported and executed campaign rollouts across web, email, and social channels, collaborating closely with cross-functional teams to ensure cohesive messaging and high-impact execution. I produced the highest performing ad campaign in company history. In a separate product launch initiative, I filmed and edited an ad video that generated a 27x return on ad spend. I also collaborated with off-road influencers, including Fred Williams, traveling to the Rubicon Trail to capture content for a “Run the Rubicon with Fred Williams” giveaway.