Fast Lap Supply Co

At Fast Lap Supply Co., I led the creative direction and design of branded merchandise, developing original apparel graphics that captured the spirit of grassroots motorsports culture. I translated racing-inspired concepts into production-ready designs, overseeing typography, layout, and visual identity to ensure each piece felt cohesive and distinctive. My work focused on building a recognizable brand aesthetic through thoughtfully crafted graphics that resonated with performance enthusiasts and reinforced the brand’s authentic, driver-first positioning.

Year

2025

Client

Fast Lap Supply Co

Service

Multimedia

Location

Sydney, Australia

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At Thunderhill Raceway, I creatively directed and designed the track’s annual coffee table book, shaping the visual narrative, layout, and overall aesthetic to showcase the energy and heritage of the racing community. The publication elevated the brand’s presence, serving as both a premium marketing asset and a storytelling piece that strengthened engagement with drivers, sponsors, and fans. In addition, I redesigned and modernized the Thunderhill logo, refining the brand identity to create a stronger, more contemporary visual system that better reflected the track’s legacy and future growth.

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